For Immediate Release
June 7, 2019
Debro and Viveri, a subsidiary of Day-Glo Color Corp, to partner in Canada
Following Debro’s recent acquisition of Tartan Color, we are thrilled to announce a new partnership with Viveri, a subsidiary of Day-Glo Color Corp. Debro will be promoting the Viveri range of speciality colorants in Personal Care, Cosmetics, Pharma and Food throughout Canada.
Paul Ruffo, Vice President Sales and Marketing of Debro, stated that, “We are excited to represent Viveri one of the worlds foremost suppliers of Dyes, Lakes and Pigments. We have a very strong presence in the key market verticals where these products find application, and this new partnership will provide an even broader product portfolio for our customers.”
Christopher Newbacher, Director of Sales stated that, “We have successfully partnered with Tartan Colors in Canada for our Day-Glo industrial range of colorants for many years, and following the acquisition of Tartan by Debro, we quickly realized that Debro’s strong presence in the markets where our Viveri products find application, presented a tremendous opportunity to expand our presence in Canada.”
Established in 1920, Debro is one of Canada’s oldest privately owned specialty products distribution companies. For almost a century, we have built our success on delivering integrity, personalized customer service, and valued partnerships with our principals. Headquartered in Brampton, Ontario, our services are nationwide with warehousing partners in Vancouver, Calgary, Edmonton, and Montreal.
Viveri is a subsidiary of Day-Glo Color Corp, the world-renowned specialty effect colorants leader and largest manufacturer of daylight fluorescent pigments since the 1930s. Day-Glo develops technologies that improve and enhance any color, from subtle specialty effects to glow-in-the-dark pigments to the classic range of fluorescents.